While the vast majority of people in a marriage or long-term relationship still say they met their partner offline, rather than online, the proportion of Americans who are finding partners online is increasing and has doubled from 2005 to 2013 from 6% to 11%.
Online dating is one of many approaches to meeting people, but it's not the only one.
By the way, the company that owns match.com, IAC Interactive, owns a majority stake in Tinder.
One of the biggest challenges with online dating (or online communications of any kind) is safety and security.
By using one of these specialized sites, it's easier for a person to find an die matched with others that share something in common.
Some examples of specialized sites are (for Jewish singles), (for mature singles), (for single parents), (free with premium options), and there are many others based on sexual preference, etc..
A lot of research has been done to see if online dating has been successful in getting people together in relationships.
Most Americans know a couple who first met through an online dating site.
Tinder users see potential dates on their smartphone screen and then swipe one direction to choose someone they are interested in dating or swipe the other direction to skip the match and move on to the next match.
Each one has a slightly different marketing approach designed to appeal to various segments of the dating population.
There are broad-based dating sites, the most popular of which is match.com, which called itself the “leading” online dating site and according to statisticbrain.com, Match has over 23 million members.
Online dating services have followed people who use their smartphones with mobile apps, and almost every online dating service has an app for both Apple and Android smartphones.
Some online dating services have been designed specifically to take advantage of features on smartphones and use the user's location and smartphone gestures.