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Her self-help book promises to hand women the key to "joint travel, candlelight dinners, a home in Europe" and a "comfortable life" in 90 days.
Ponomaryova says that the industry has gone through trends.
Russia is entering its second year of crisis, widening the lifestyle gap between Westerners and Russians.
The economic slump has had an impact on the supply side too, as foreigners leave the capital in droves.
Moscow today, with its hip cafes, shiny business centers and fashionable retail stores, is no longer the Moscow of the '90s, when girls fantasized about being whisked away by a foreign prince in Levi's.
I could not have dreamed of meeting such an amazing girl but thanks to ERA it became a reality."You can just speak English and heads will turn," said Sean, 26, an English language teacher.Russian women are also more forward, he says: "You can just be talking to someone and some beautiful girl will come up to you with a chat-up line.All of this should be good news for expats' love lives.But the fascination with foreignness is, it appears, skin deep.